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Market Clarity Pty Ltd

Grant round: 2012

Grant Amount: $60,000

Small businesses as communications consumers are one of the least understood market segments, with little representation or buying power in regards to telecommunications service requirements and experiences. At the small end of the business market, many organisations are reported to be confused when dealing with telecommunications carriers, are often unable to distinguish between consumer-grade and business-grade services and are frustrated at complaints resolution processes. This project achieved a broad-based, statistically valid understanding of the experiences of small businesses as communications consumers.  

More about the project and the final report is available under ACCAN's research publications.